Content

If ever there was a word that should be banned from our vocabulary - that is it.

A warm welcome to a number of new subscribers that have joined us over the past week. This week’s newsletter is short and to the point as we continue to explore the format and length of the newsletter that you, our readership prefers.

Content is a horrible, generic, cheap, ‘anything will do’ kind of word. Which is why it has no value.

As long as ‘we the creators’ fall into the trap of using low cost, homogenous, non-descript words like ‘content’ to describe our work, our soul, our beliefs our passion, our effort, then our work will continue to be viewed as ’free–to–cheap–to–low–cost’, homogenized, non-differentiated, interchangeable fodder and we will only have ourselves to blame as the payment for our art, our thinking, our ideas continues to race to the bottom.

Bottom line … the ‘con’ in content is there with intent.


STOP using their words to describe OUR work. OUR soul. OUR beliefs. Our passion. OUR effort.

START using our words to describe OUR work. OUR soul. OUR beliefs. Our passion. OUR effort.


… and there’s so much more to say on this topic … you can read it here.


Many Thanks For Your Attention and please do forward the email to colleagues, friends and family that want to join us on this journey. It takes more than a village!

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